Beschreibung Graphic Design Theory: Readings from the Field (Design Briefs). The titles in our best-selling Design Brief series are highly praised by graphic design students, educators, and professionals worldwide as invaluable resources. Each beautifully designed, affordable volume offers a concise overview of a design fundamental the hows of design. But as most seasoned designers will tell you, a comprehensive education also requires an understanding of the whys of design practice. Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary design thinkers. From Aleksandr Rodchenko's 'Who We Are: Manifesto of the Constructivist Group' to Kenya Hara's 'Computer Technology and Design,' this essential volume provides the necessary foundation for contemporary critical vocabulary and thought. Graphic Design Theory is organized in three sections: 'Creating the Field' traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; 'Building on Success' covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and 'Mapping the Future' opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L szl Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.
G raphic D esiGn The ory ~ Graphic design theory: readings from the field / edited by Helen Armstrong. p. cm.â(Design briefs) Includes bibliographical references and index. ISBN 978-1-56898-772-9 (alk. paper) 1. Graphic arts. 2. Commercial art. I. Armstrong, Helen, 1971â NC997.G673 2008 741.6âdc22 2008021063. tHE futur E li E s AHEA d of us, but b EH ind us t HE r E is A lso A gr EA t A ccumul A tion of H istor Y .
Digital Design Theory: Readings from the Field (Design ~ Digital Design Theory bridges the gap between the discourse of print design and interactive experience by examining the impact of computation on the field of design. As graphic design moves from the creation of closed, static objects to the development of open, interactive frameworks, designers seek to understand their own rapidly shifting profession.
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